DP World Jeddah

"The Navis Optimization Modules of Expert Decking and PrimeRoute have helped us to dramatically improve the productivity of our operations. Our customers have experienced an improvement in service and we have been able to reduce our operating costs as a result."

 - Alex Becce, Terminal and Commercial Manager at DP World Jeddah

DP World Jeddah in Saudi Arabia is strategically located on the Red Sea and adjacent to the major trade lanes between Europe and Asia. The terminal is well positioned to serve the growing regional import and export market as well as transshipment business. DP World has been operating the terminal in Jeddah since 1999 and has been running Navis SPARCS since 2002.

Over the past decade, DP World has invested heavily to ensure the terminal is operating at international standards and capable of handing the new-generation mega-containerships.

The Challenges

Competition in the region has greatly increased with capacity added both in Jeddah and within the immediate Red Sea and Middle East region. As a result, DP World Jeddah was faced with the need to improve operations and profitability while lowering costs.

In 2011 and 2012, the DP World Jeddah team put a plan in place to address several facets of the operation including:

  • To improve the visibility of operations
  • To improve overall systems management and reporting reliability
  • To motivate the work force and improve retention
  • To improve accountability, teamwork and safety

The Solutions

With regard to the terminal operating systems and technology, the improvement plan required updates to both hardware infrastructure and software. Jeddah first pursued an upgrade to SPARCS version 3.7. This upgrade was successfully completed in September of 2011 and provided the terminal with a platform on which to add functionality and optimization to the system.

Jeddah then deployed Navis’ optimization modules SPARCS PrimeRoute and Expert Decking in October 2012. The deployment of these optimization modules was combined with training of operations staff, new incentive schemes and performance monitoring.

The Results

The deployment of Navis PrimeRoute and Expert Decking both complimented and supported ongoing improvement trends at the terminal. As outlined below, gross container moves per hour (GMPH) at the quay cranes improved from below 16 MPH to over 28 MPH from June 2012 through March 2013. This is a crane rate improvement of 81%.


The terminal also measured ITV (truck) productivity before and after the deployment of PrimeRoute and Expert Decking. The results on the ITV metrics were quite positive as shown below. ITV productivity moved from below 3 moves per hour to an average of nearly 5 moves per hour with the deployment of Navis’ optimization modules.


Benefits of Navis PrimeRoute

PrimeRoute facilitated the improved productivity by not only executing intelligent dispatch decisions to the equipment, but also through underlying mechanisms and capabilities that PrimeRoute supports.

PrimeRoute allowed DP World Jeddah to improve its operational productivity by providing the following functionality:

  1. Dynamic Re-sequencing allows an out-of-sequence job that arrives at a quay crane for loading to be loaded in its planned position without interruption to the QC cadence and productivity of the vessel operations.
  2. Dynamic Swapping allows an out of sequence job that arrives at the quay crane for loading to automatically exchange its sequence number and position on the vessel with the work instruction that was previously expected at the quay. Navis PrimeRoute validates the stow factor and weight for this container and adjusts subsequent jobs in the work queue accordingly. Again the QC cadence and productivity are maintained despite out-of-sequence jobs.
  3. Vessel Load and Discharge pre-dispatch dispatches work against a currently-stopped Point of Work, which is about to start. This feature allows the system to account for work instructions to ITV’s that are imminent and to maintain optimized dispatching against a global pool of equipment based on the current location and job status of that equipment.
  4. Global Pooling balances work among all active quay cranes, yard cranes and other points of work (POWs), and to drive more productive use of the ITVs. A productive ITV move is one which is laden with one or more containers. An unproductive ITV move is one in which the ITV must drive un-laden to a designated yard location. Global Pooling ensures a continuous feed of ITV’s to each crane and POW by incorporating the current location and job status of all ITV’s as well as all pending and imminent jobs across the terminal into dispatching and job assignment calculations. The result is that ITV’s increase laden travel and decrease un-laden travel, thus becoming more productive.

Ultimately, a critical driver and metric for Navis PrimeRoute is to reduce the “unladen” travel distance of ITV’s and to increase the “laden” travel. This operational optimization and productivity improvement leads to less fuel consumption, more jobs per shift hour, congestion control, opportunities to take equipment off line, reduced maintenance costs and provides for greater visibility of operations for equipment dispatchers.

A study of the results show ITV’s at DP World Jeddah achieving productive move metrics averaging in high 50%’s and in some cases over 60% and 70% more productive.

Benefits of Navis Expert Decking

The deployment of Expert Decking at the Jeddah terminal also contributed to overall improvements in operations, productivity and customer service. Expert decking allows the terminal to manage general allocations for a majority of the boxes, which in turns increases the flexibility of the system and the opportunity for equipment productivity improvements through PrimeRoute. Expert Decking also provides a holistic approach to total yard management while maintaining designated yard allocation for dangerous goods cargo as well as supporting improved reefer management and monitoring processes.