Working As One: How real-time cloud-based data-sharing will benefit the maritime shipping sector.
As the globalization of world trade accelerates, the importance of achieving operational speed without sacrificing accuracy is becoming paramount to the success of all stakeholders in the international trading system — from shippers to logistics service providers, terminal operators, and carriers, to retailers, consumers and end-users of the transported goods. For businesses involved in that supply chain, providing end-to-end visibility and predictability is vital for staying ahead of the competition. Fortunately, automation and digitization are making that possible at levels that were unimaginable even a few years ago. Nevertheless, a great deal of additional progress remains attainable, so long as stakeholders join forces to take the next big leap in the process.
In a 2018 survey of approximately 250 shipping industry executives and professionals conducted by JOC.com/IHS Markit, Navis, and XVELA (Fig. XI), more than half of all respondents anticipated that their performance metrics would improve by at least 50 percent if they could share real-time operational information. However, 56 percent surveyed see a hurdle in the lack of industry data standards, a statistic that supports concerns raised by stakeholders that data standardization is a primary challenge that needs to be overcome to achieve widespread industry collaboration.
Based upon a series of interviews with industry thought leaders as well as the survey results, this report examines the potential path to real-time collaboration across the industry, including cultural and operational challenges facing adoption. This project was co-sponsored by Navis and XVELA.
The advent of cloud-based, collaborative data-sharing platforms has enabled automation of dozens of global supply chain processes and management of electronic booking, digital transmission of shipping instructions, and real-time container-status tracking. With the expansion of collaboration and data-sharing into the foundational end-to-end container planning processes, from stowage planning and execution to berth window management and port call optimization, the ideal of “working as one” appears to be within reach.